Cybersecurity has transformed dramatically in recent years – it’s no longer just an IT department’s headache but a boardroom priority. With attacks becoming more frequent and expensive, and regulations tightening, companies can’t afford to be reactive anymore. What’s particularly concerning is how AI tools have made sophisticated attacks accessible to practically anyone with malicious intent.
I recently caught up with Brian Stout, Co-Founder of People More and a veteran in business and IT operations management, to get his unfiltered take on where cybersecurity is heading.

Brian, looking back, what cybersecurity threats really kept you up at night in 2024?

You know what's crazy, Tomasz? Last year, we saw this massive shift toward identity theft attacks. We're not talking about the old-school brute force attempts anymore. Hackers are going after user accounts, tokens, certificates – even browser sessions. The stats are pretty alarming – about 60% of incidents were identity-based attacks according to the Year in Review 2024 report. And get this – nearly 70% of ransomware attacks started with somebody just logging in with stolen credentials. Nobody's picking locks anymore when people are basically leaving keys under the doormat.

How has AI changed the game for both attackers and defenders?

It's fascinating, really. AI has become this double-edged sword. For the bad guys, it's a dream come true – they're automating attacks, cranking out convincing phishing emails at scale, and finding vulnerabilities faster than humans ever could. The stuff they're doing with deepfakes is particularly disturbing. I mean, combine large language models with some basic coding skills, and suddenly anyone can create malware or fake a CEO's voice asking for a wire transfer.
But on the flip side, our security teams are fighting fire with fire. They're using AI to predict attack patterns, spot strange network behavior that humans might miss, and automate responses so they can focus on the bigger strategic issues. We're even using AI to run attack simulations now – essentially stress-testing our own defenses before the real attackers do.

I keep hearing about ransomware – is it still as big a threat as it was a few years ago?

Oh, absolutely. If anything, it's gotten more sophisticated. Groups like LockBit and RansomHub aren't just encrypting files anymore – they've gone multi-dimensional. They'll steal your data, threaten to publish it, disrupt your operations, and extort you from multiple angles. What's particularly clever – or terrifying, depending on your perspective – is how they're using legitimate user accounts to move around networks. They can be inside for weeks, disabling security tools and setting up backdoors before you even know they're there. It's not just smash and grab anymore; it's calculated, patient, and brutal.

Why are hackers so focused on cloud infrastructure these days?

Follow the data, right? The cloud is where everything lives now – not just files but entire work environments. The problem is that many organizations rushed to cloud adoption without bringing their security mindset along for the ride. Basic stuff is still missing in many environments – proper network segmentation, solid identity management, and sensible access permissions. About 20% of identity-based attacks last year targeted cloud apps, and that number's only going to grow.
The API attacks particularly worry me. APIs are essentially direct pipelines to data, and many organizations treat them as afterthoughts from a security perspective. You can bypass all sorts of traditional security measures if you compromise an API. I've seen companies with fantastic perimeter security get completely blindsided this way.

How has old-fashioned phishing evolved with all this new technology?

It's night and day compared to even five years ago. The Nigerian prince emails with terrible grammar are ancient history. Today's phishing is personalized, contextual, and often grammatically perfect thanks to AI. We're seeing attacks where someone will create a diversion – like a minor security incident that keeps the IT team busy – while they're quietly executing their actual attack elsewhere.
The social engineering is incredibly sophisticated now. I was working with a client recently who had an employee receive a phishing message that referenced a specific project they were working on and mimicked their boss's communication style perfectly. That level of targeting used to require serious intelligence gathering – now it can be automated.

What basic defensive measures are organizations still missing?

This is what drives me crazy, Tomasz. We know what works, but execution is still lacking. The basics still matter – patching systems, managing access properly, and monitoring your environment. I can't tell you how many breaches I've seen that exploited vulnerabilities we've known about for years. Apache Log4j, Shellshock – these things continue to be successful attack vectors because organizations just don't stay on top of the fundamentals.
It's not sexy work, but it's critical. I always tell my clients that cybersecurity isn't just about having the latest AI-powered defensive tool – it's about consistency and discipline with the basics. That's the unglamorous truth that nobody wants to hear.

Where do you see cybersecurity heading in the next couple of years?

I think we're finally going to see cybersecurity truly integrate with business strategy rather than being treated as this separate technical function. The C-suite is starting to understand that security is business risk management, not just an IT problem.
I'm also seeing interesting developments in the sustainability space – standardized metrics for software and hardware carbon footprints, mandatory supply chain emissions reporting, and using AI to optimize energy use in data centers. Smart organizations are figuring out how to align their environmental goals with business objectives and embedding security into all of it from the ground up.
The organizations that will thrive are the ones that stop treating security as a compliance checkbox and start seeing it as a business enabler. That's the big shift I'm watching for.

Thank you for the conversation.
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Tomasz Michalik



